Privacy Policy

This policy applies to the Trade Desk Ultimate marketing website and the related Software. It does not apply to third-party services you connect, such as your brokerage or our Merchant of Record, which are governed by their own privacy policies.

The public website is largely static and does not require an account to browse. We may collect: (a) information you choose to provide, for example when you contact us; (b) limited technical information from hosting and content-delivery logs, such as IP address and basic request data, used for security and reliability; and (c) [OWNER/COUNSEL: analytics data — describe any analytics used, or state none]. Payment information is collected and processed solely by our Merchant of Record; we never receive or store your full payment-card details.

We use information to operate, secure, and improve the website and Software; to respond to your inquiries; to process and support your access through our Merchant of Record; and to comply with legal obligations.

[OWNER/COUNSEL: State whether the site uses cookies or analytics. If it does, identify the providers and purposes and, where required, present a consent mechanism. If it does not, state that the site uses no non-essential cookies.]

We do not sell your personal information. We share information only with service providers that help us run the website and Software (for example, our hosting provider and our Merchant of Record), and when required by law or to protect rights and safety. Service providers are bound to use the information only as needed to provide their services.

We keep information only as long as needed for the purposes described here or as required by law, then delete or de-identify it.

Depending on where you live, you may have rights to access, correct, delete, or port your information, or to object to or restrict certain processing. [OWNER/COUNSEL: describe the rights that apply to your audience — e.g. GDPR/UK GDPR and/or CCPA/CPRA — and how to exercise them]. To make a request, contact us using the details on our Contact page.

We use reasonable technical and organizational measures to protect information. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

The website and Software are not directed to children under 18, and we do not knowingly collect personal information from them.

If information is transferred across borders, we take the steps required by applicable law to protect it. [OWNER/COUNSEL: describe transfer mechanisms if you serve regions that require them].

We may update this policy from time to time. Material changes will be posted here with a new effective date.

Questions about privacy? Contact us or email [OWNER/COUNSEL: privacy email].